how do you take this little known brand, barack obama brand and turn it into how to go up against his campbell's soup of politics, which is which you have with the clintons, right? a very well known brand, two decades of service. how do you manage precrisis? what happens when the crisis outside starts to shake the confidence inside? had you get control of the narrative that is escaping, right? all of these things are available or look at 2008, even when i look at 2012. says some people get their lessons from coming to know boardroom. some of that and get them from the school classroom. some from the playing field. some people from the battlefield. i get mine from the campaign trail, where the ads go to those who demand personal and organizational success. we are going to talk a little tonight -- do a few things tonight. i want to do three things tonight. first, i want you to love campaigns the way i love campaigns for as we about what it's like. i'll answer that question a lot of people ask me. secondly, i tell a little bit of my story for students who are trying to navigate their way to success